Keynote on AI and the world of 2040

Trends 2040

AI, robots and many other forces reshaping your sector. A look ahead to 2040: what your organisation can expect and the choices you can make today.

Download the PDF of Trends 2040 (PDF, 3 A4 pages, 1.1 MB)
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The decisions you make today shape what your organisation looks like in 2040. The organisations still in the race then are the ones already looking ahead.

In Trends 2040, trend watcher and futurist Richard van Hooijdonk shows how fast the world is changing and how you prepare for it now. AI, humanoid robots, quantum computers, biotechnology and many other astonishing technologies will shape how we live, work and do business. AI is changing how organisations work, but it is not the only force heading their way. Robots are getting a brain and learning to work in spaces built for people. Sensors and cameras measure more and more of the world. Biotechnology edits DNA and can help people stay healthy for longer. The energy system is switching over. These forces reinforce one another, and AI is part of each of them. For each force, this keynote shows what is already happening, what remains uncertain and what it makes possible in 2040. Far ahead, yet grounded: what is still a future scenario is called one. Every organisation is hit first by a different force, and that is where preparation begins.

Forces

Forces shaping 2040

Seven forces that carry through to 2040: what is already visible, what remains uncertain and where it is heading.

Download the keynote Trends 2040
  1. 01
    Future scenario

    Intelligence everywhere

    AI becomes a basic utility, like electricity: it sits in machines, software, buildings and the phone in your pocket.

  2. 02
    In pilots

    Machines with a brain

    AI gives robots, vehicles and drones a brain: they understand everyday instructions, learn by watching and adapt.

  3. 03

    The measurable world

    Sensors and cameras record what happens. AI uses that data to predict breakdowns and congestion.

  4. 04

    Biotech and the human by design

    Editing DNA to treat an inherited disease is already happening. AI speeds up the research; in the 2040 scenario, people stay healthy for longer.

  5. 05

    Energy, climate and raw materials

    Smart grids, predictive AI, solar, wind and geothermal energy. Small nuclear reactors could supply electricity to data centres.

  6. 06

    Power and sovereignty

    Ownership of chips, data and models brings power. Countries want less dependence on others, while power blocs set different AI rules.

  7. 07

    Fewer workers, more older people

    In many countries the number of people in work is falling and the customer is getting older. AI and robots help get the work done with fewer people.

  8. 08
    Future scenario

    What 2040 makes possible

    The forces of 2040 reinforce one another. Together they make possible what still seems far off: care at home, clean power, lighter work.

From the keynote
Laboratories are already building 2040: AI that keeps surprising us, robots that learn by watching, treatments tailored to a person's DNA, heat from deep underground. Go and take a look, and above all you see how much is becoming possible.

Richard van Hooijdonk

Organisation 2040

The organisation of 2040

Long-term strategy: planning for several futures, a new business model and the employee of 2040.

  1. 09
    Future scenario

    The AI-first organisation

    By 2040, AI, robots and agents do the repetitive and predictive work in many organisations. People judge, choose and work with others.

  2. 10

    Planning with scenarios

    Nobody knows what 2040 will look like. Scenarios help you plan for several futures rather than rely on a single prediction.

  3. 11
    Future scenario

    The business model of 2040

    As AI, robots and platforms do the work, value shifts towards results, trust and customer relationships, beyond hours and products sold.

  4. 12
    Future scenario

    Organisational structures for 2040

    Three structures could coexist: a small core within an ecosystem, a platform, and an AI-first organisation operating at scale.

  5. 13
    Future scenario

    The employee of 2040

    Several careers, lifelong learning and daily work alongside machines. Organisations take responsibility for what their people learn.

  6. 14

    Leading for the long term

    Looking beyond the quarter and choosing what counts in ten years. Leaders take that initiative and inspire their people to build 2040 together.

The other side

The other side of 2040

The flip side of the same technology: threats, ethical choices and the crime of tomorrow.

  1. 15
    Future scenario

    The threats of 2040

    Biotech misuse, grid and satellite sabotage, conflicts that start digitally. Resilience becomes a leadership issue rather than an IT project.

  2. 16

    Ethics and new technology

    Gene editing, implants, machines taking part in decisions. What is possible may not be desirable. In 2040, the good life becomes a practical question.

  3. 17
    Future scenario

    Cybercrime in 2040

    Ransomware, hacks on critical systems and fraud with cloned voices: in 2040, criminal AI agents do that work on their own.

On stage

A packed conference hall, a televised panel discussion, a police summit in Dubai.

All photos
Richard among the audience
Richard on stage
Keynote at a police summit in Dubai
Richard in a televised panel discussion
A packed theatre
Richard van Hooijdonk in a checked jacket on a stage in blue-green light, with the audience silhouetted in the foreground
Group photo on stage at the World Police Summit, with police officers in uniform in front of a screen displaying the summit's name
Close-up of Richard van Hooijdonk in a dark suit with a pocket square and headset, hands together, in front of a colourful screen
Richard van Hooijdonk in a grey jacket speaking among seated conference attendees wearing badges
Richard van Hooijdonk in a dark blue shirt, speaking during an interview, with a plant and windows in the background
Richard van Hooijdonk in a checked jacket on stage beneath a large screen displaying the word 'Generation'

A selection of over 400 clients

MicrosoftG-Star RAWUnileverGoogleKLMHuaweiInterpolSamsungNikeVodafoneBooking.comIBMPwCHeinekenSAP

See more organisations that booked Richard

What clients say

Matrix Fitness
“Great keynote that really opened our eyes. Sparkling and energetic, from beginning to end. Thanks Richard, for showing us this different view of the fitness market and its future.”
Read the full review →
Arjan van DijkDirector, Matrix Fitness
Customs Administration of the Netherlands
“With your presentation you awakened the customs organisation. At the end of the day it turned out that your presentation had made the biggest impression. You made sure the issues were put on Strategic Management’s radar.”
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Alex DrostDirector, Customs Administration of the Netherlands
Heineken
“Enthusiastic speaker, a good and versatile story. Everyone was ‘wowed’ by the lecture.”
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Maarten BuikhuisenGlobal operations, Heineken
European Commission
“You gave us all honest, inspired and entertaining insights. Your performance was highly appreciated by the conference participants and EU members.”
Read the full review →
Ciarán SpillaneEU board, European Commission
HP
“Richard delivered an excellent presentation for the key clients we invited to Innovation Runway 2026. Engaging, interesting content, and thought-provoking statements made his presentation perfectly suited for our top relations.”
Read the full review →
Hicham FayadOEM business development, HP

How a booking works

  1. Your request

    Use the form, or get in touch by phone, email or WhatsApp. A few lines are enough to get started.

  2. We get in touch

    We'd like to hear what your event looks like, who'll be in the audience and which themes interest you.

  3. A written proposal

    Covering the topic, format (on location or online), length (30, 45, 60 minutes or longer) and fee, so you can talk it over with your colleagues.

  4. Getting to know Richard

    Next, we'll find a time for the two of you to talk and brainstorm the keynote, the topics and the format. There's no charge for this.

Frequently asked questions

Who is this keynote for?

For organisations that want to look further than the next annual plan. It suits strategy days, anniversaries, conferences, client events and meetings of board members and managers. The talk works for twelve people in a boardroom or an audience of 3,000. It also works for events for staff, clients and business partners.

What will the audience take away?

Inspiration, amazement, new ideas and an appetite for what is coming. And a clear view of what is really heading our way up to 2040, and what that means for your organisation and for you as a person.

What can my organisation do straight after the keynote?

Build a picture of 2040 from a few scenarios rather than one forecast, and use it to shape a vision of the role AI will play in your organisation. With that vision, look at each process to see which work AI and robots can do, such as ordering and planning, and where people make the difference. The employee and the leader of 2040 come next, followed by the technology that suits them.

Will the keynote be tailored to our sector?

Yes. Beforehand there is an introductory call about your audience, your sector and the questions that are live. An audience from a telecoms provider gets different themes from a conference of healthcare executives or a bank's strategy day. Each sector also has its own sector page.

Is this a prediction?

You will hear plenty of predictions, lines of thought and ideas, but nobody can give real certainty about the future. You hear what the expectations are based on and how different scenarios could play out in your organisation.

Does the keynote cover risks?

Yes, always. The keynote also looks at the other side of 2040: autonomous cyberattacks, misuse of biotechnology and sabotage of cables and grids. At the ethical question of whether we want everything that is possible. And at the cybercrime of 2040, from criminal AI agents to attacks on robots and implants. For a closer look at the crime of today, choose the keynote Cybercrime in the AI Era.

How long is the keynote, and can it be in English or online?

30, 45 or 60 minutes, and longer if you wish. With time for questions from the audience, in Dutch or English, in person or online. If you want to go further than a keynote, there are masterclasses, boardroom sessions for executives, board members and managers, and workshops for all employees.

What does the Trends 2040 keynote cost?

Fees for international keynotes are on request. Send your date and a short description of your event and audience, and the proposal will set out what the keynote costs for your event.

Interested in a keynote?

Let's talk about your event. Leave your details and we'll be in touch shortly.

Prefer to speak to us directly? Call +31 85 303 0792 · email talks@vanhooijdonk.com · send a WhatsApp message

Request

Interested in a keynote?

Let's talk about your event. Leave your details and we'll be in touch shortly.

Prefer to speak to us directly? Call +31 85 303 0792 · email talks@vanhooijdonk.com · send a WhatsApp message