Keynote

AI & the future of manufacturing

Factories that adjust their own processes, materials designed by AI and robots that learn a new task in an afternoon. In tomorrow's industry, people design, choose and lead; AI measures, calculates and predicts.

3,000+
keynotes
650,000+
participants
30+
countries
Bestselling
author

Every kilowatt-hour counts, every breakdown costs money and experienced skilled workers are getting scarce. AI helps the factory produce more efficiently and prevent breakdowns.

In the smart factory that futurist and trend watcher Richard van Hooijdonk describes, systems adjust themselves and people and machines can work together more effectively. This keynote shows the benefits, and where skilled workers' expertise remains indispensable. In many factories AI is already part of the job. Cameras check every product on the line, sensors flag wear before a machine fails, and AI keeps adjusting production lines and processes to protect quality and cut energy use and scrap. Cobots work next to fitters, and new lines exist first as a digital twin. Further ahead lie factories that run themselves, humanoids working shifts, robots that share skills between plants and materials developed in autonomous labs. The organisational questions matter just as much: what the operator does when the system does more on its own, how shop-floor experience finds its way into the AI, and who decides when to stop the line. The keynote shows what already runs in factories, what is being trialled and what the factory of 2040 could look like. Which work in your factory would you hand to a machine first?

Now

AI in manufacturing

What AI already does on the line, in planning and in the process.

  1. 01
    Applied

    AI quality inspection

    Cameras and AI check every product on the line. Next: a line that corrects itself as soon as the risk of a defect starts to rise.

  2. 02
    Applied

    Predictive maintenance

    Sensors measure vibration, heat and sound. AI picks up signs of wear, so the fitter can step in before the machine grinds to a halt.

  3. 03
    Applied

    AI production planning

    AI weighs sequence, changeover times, staffing and delivery dates at once, and reworks the plan for a rush order or a breakdown.

  4. 04
    Applied

    AI process control

    Production lines and processes adjust themselves continuously: AI keeps quality stable and reduces scrap and energy use.

  5. 05
    In pilots

    The copilot that sees what you see

    An AI assistant that knows the manuals and the fault history watches through a camera or AR glasses and talks the fitter through the job.

  6. 06
    Applied

    Generative design

    AI designs hundreds of variants of a part within the limits for weight, strength and cost. The engineer chooses.

  7. 07
    In pilots

    AI agents on the factory floor

    AI agents gather fault data, raise a work order, order the part and book the fitter.

  8. 08
    Applied

    The electric factory

    More and more factories are going electric. AI matches energy-hungry steps to power prices and capacity, and calculates emissions per product.

  9. 09
    Applied

    Cobots and the smart factory

    Robots work next to people when the task and the safety measures allow it. AI helps them recognise parts, pick them up and learn new tasks.

  10. 10
    Applied

    The factory twin

    A digital twin of a line or a whole plant tests a change virtually first. AI runs the scenarios before anything is altered.

Coming next

The future of manufacturing

Where the factory could be in five to fifteen years, with AI as the engine.

  1. 11
    Future scenario

    The factory that runs itself

    Quality, planning, maintenance and energy in one AI system that makes its own decisions. People set the goals and draw the lines.

  2. 12
    Future scenario

    Humanoids working shifts

    Robots built like humans are getting smarter and cheaper. In the 2030s they could join the shift rota.

  3. 13
    Future scenario

    The robot that keeps learning

    In 2040 robots could learn to handle new products from a few examples, and share their skills with robots in other plants.

  4. 14
    Future scenario

    Materials made to order

    Materials devised by AI are made and tested day and night in robot labs. What took twenty years could soon take a few.

  5. 15
    Future scenario

    The quantum-designed catalyst

    Quantum computers may one day calculate reactions that defeat ordinary computers. That could yield catalysts needing less energy.

  6. 16
    Future scenario

    The factory as a materials mine

    Products return to the factory. AI-driven robots take them apart, and metals and plastics go back on the line.

From the keynote
A factory that learns, adjusts its own processes and makes every product to specification is coming within reach. People set the pace: tomorrow's industry takes shape when know-how from the shop floor meets bold decisions in the boardroom.

Richard van Hooijdonk

People & organisation

The manufacturing organisation of the future

How AI changes roles, shifts, leadership and culture in the factory.

  1. 17

    The AI-first organisation

    Robots and AI take over measuring, inspecting, planning and predicting. Operators focus on their craft: judging quality and improving the process.

  2. 18

    The operator as conductor

    Operators direct whole lines. New roles arrive: fleet managers for humanoids, trainers of robot models and supervisors of AI agents.

  3. 19

    Craftsperson, robot and copilot

    Fitter, cobot and copilot share the work on the line. The robot lifts, the AI searches and calculates, the person judges and decides.

  4. 20

    Leading on the factory floor

    Leaders in industry take the initiative on AI and new technology, and motivate their people to build the factory of the future together.

  5. 21

    Craft knowledge as data

    Skilled workers share their practical knowledge with AI systems. Helping to design those systems makes them more willing to share.

  6. 22

    The future academy

    Operators and fitters learn to work with AI and new technology in a future academy, on their own line. The factory does not wait for the colleges.

  7. 23

    Moving ahead as an ecosystem

    Lessons spread quickly. Working with start-ups, scientists, partners and governments worldwide, an organisation innovates faster than alone.

The other side

The other side responsibility and risk

Data, process safety and crime: the flip side of the smart factory.

  1. 24

    Data as the foundation

    AI only works when data from every part of the organisation is available, reliable and connected. That is the foundation of the AI-first factory.

  2. 25

    Safe intervention in the process

    In process control, AI works within fixed limits, and independent safety systems come first. In chemicals, that protects people and the environment.

  3. 26

    Industrial cybercrime

    Criminals use AI to find weak spots in factory systems, make calls with cloned voices and halt production with ransomware.

On stage

A packed conference hall, a televised panel discussion, a police summit in Dubai.

All photos
Richard among the audience
Richard on stage
Keynote at a police summit in Dubai
Richard in a televised panel discussion
A packed theatre
Richard van Hooijdonk in a checked jacket on a stage in blue-green light, with the audience silhouetted in the foreground
Group photo on stage at the World Police Summit, with police officers in uniform in front of a screen displaying the summit's name
Close-up of Richard van Hooijdonk in a dark suit with a pocket square and headset, hands together, in front of a colourful screen
Richard van Hooijdonk in a grey jacket speaking among seated conference attendees wearing badges
Richard van Hooijdonk in a dark blue shirt, speaking during an interview, with a plant and windows in the background
Richard van Hooijdonk in a checked jacket on stage beneath a large screen displaying the word 'Generation'

A selection of over 400 clients

MicrosoftG-Star RAWUnileverGoogleKLMHuaweiInterpolSamsungNikeVodafoneBooking.comIBMPwCHeinekenSAP

What clients say

HP
“Richard delivered an excellent presentation for the key clients we invited to Innovation Runway 2026. Engaging, interesting content, and thought-provoking statements made his presentation perfectly suited for our top relations.”
Read the full review →
Hicham FayadOEM business development, HP
Heineken
“Enthusiastic speaker, a good and versatile story. Everyone was ‘wowed’ by the lecture.”
Read the full review →
Maarten BuikhuisenGlobal operations, Heineken
Atos
“An impressive and noteworthy presentation for our employees and customers. The rate at which change is happening, which you eloquently brought across in your energetic speech, requires a disruptive approach. To be continued!”
Read the full review →
Rob PolsCEO, Atos
Royal Netherlands Air Force
“The symposium ‘Airpower in the Information Age’ was a great success. Nothing but positive feedback from the participants. In no small part thanks to your commitment and dedication, we were able to achieve this result.”
Read the full review →
Alexander SchnitgerLieutenant-General, Royal Netherlands Air Force
Deloitte
“A dazzling journey through new technology. The enthusiasm and energy during his presentation, combined with the visuals, provided a successful kick-off to our event.”
Read the full review →
Patrick SteemersPartner, Deloitte

How a booking works

  1. Your request

    Use the form, or get in touch by phone, email or WhatsApp. A few lines are enough to get started.

  2. We get in touch

    We'd like to hear what your event looks like, who'll be in the audience and which themes interest you.

  3. A written proposal

    Covering the topic, format (on location or online), length (30, 45, 60 minutes or longer) and fee, so you can talk it over with your colleagues.

  4. Getting to know Richard

    Next, we'll find a time for the two of you to talk and brainstorm the keynote, the topics and the format. There's no charge for this.

Frequently asked questions

Who is this keynote for?

Manufacturers and machine builders, chemicals and the process industry, food and drink producers, trade associations, technology clusters, and trade fairs and conferences on production. Executives, plant managers, engineers, operators and buyers often sit side by side; the keynote is made for that audience. It also works for events for staff, customers and business partners.

What will the audience take away?

An up-to-date picture of what AI and new technology already do in factories, and scenarios for the next five to fifteen years: the factory that runs itself, humanoids working shifts, materials made to order and the factory as a materials mine. What that means for roles, shifts, leadership and training. And an honest look at the risks, from ransomware to process safety.

Does the keynote also cover the manufacturing organisation itself?

Yes, and that is often where the emphasis lies: what the operator does when machines do more on their own, how shop-floor experience gets into the systems, how a future academy trains tomorrow's skilled workers and leaders, and what that requires of leaders. A dedicated part of the keynote covers roles, the division of work between people and machines, leadership, culture and learning.

Does the keynote cover the risks of AI?

Yes, always. Ransomware that halts production, attackers using AI to find weak spots in legacy control systems, theft of designs and formulations, and how far AI itself should be allowed to intervene in a process: that other side has its own place in every manufacturing keynote.

Does the keynote suit the food and drink industry?

Yes. Food and drink producers are part of the process industry, and many topics bear directly on their work: AI inspection on the line, processes that adjust themselves continuously, new recipes with AI and scheduling around allergens. The examples are matched to the audience.

Is the keynote tailored to our organisation?

Yes. Beforehand there is an introductory call about the audience, the purpose of the event and what is happening in your organisation. A conference of machine builders gets different examples from a chemicals industry meeting or a day for your own production crews.

How long is the keynote, and can it be in English or online?

30, 45 or 60 minutes, and longer if you wish, with time for questions from the audience, in Dutch or English, in person or online. For more than a keynote, there are masterclasses, boardroom sessions for executives, board members and managers, and workshops for all employees.

How much does a keynote on AI in manufacturing cost?

Fees for international keynotes are on request. Ask for a proposal and you will hear from us within an hour on working days.

A keynote for your manufacturing event

Tell us a little about your event and who will be in the audience, and let us know the date.

On working days you'll hear back within the hour, with a proposal the same day.

Prefer to speak to us directly? Call 085 303 0792 · email talks@vanhooijdonk.com · send a WhatsApp message

Request

Interested in a keynote?

Tell us briefly about your event and your audience.

Prefer to speak to us directly? Call 085 303 0792 · email talks@vanhooijdonk.com · send a WhatsApp message