Keynote

AI & the future of agriculture

In the smart greenhouse and on the intelligent livestock farm, sensors, robots and AI work together for better harvests, better-quality food and higher standards of animal welfare. How far agriculture takes this is up to the people in the farmyard, in the greenhouse and in the cooperative.

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Precision in the greenhouse, care for every animal. AI and robotics give farmers and growers new ways to improve yield, soil health and animal welfare at the same time.

Sensors, robots and AI can add to the skill of farmers and growers; futurist and trend watcher Richard van Hooijdonk shows what that looks like in the farmyard. This keynote covers what is possible now and what becomes possible around 2040. Agriculture has fewer hands, stricter rules on nitrogen, water and crop protection, and erratic weather in a changing climate. Sensors already measure each plant and each animal, cameras tell weeds from crops, and milking and harvesting robots take on heavy work. Over the next ten to fifteen years it goes further: swarms of light robots in the field, a digital twin of every animal, large-scale regional refining of grass into protein, and farmers paid for carbon storage and nature management they can prove. The biggest question is often whether family farms that run on generations of experience can learn to work with systems that monitor alongside them and share in decisions, while the farmer's skill and judgement stay at the centre. The keynote shows what is in the farmyard today and what is on its way to 2040. The farm of the future needs technology that adds to that skill and fits the people who use it.

Now

AI in agriculture

What AI already does today in the field, in the barn and in the greenhouse.

  1. 01

    Precision farming

    Sensors, satellites and drones measure each field or even each plant. AI sees where water, fertiliser or crop protection is needed.

  2. 02

    Smart livestock farming

    Cameras and sensors follow every animal. AI flags changes that may point to lameness, illness or a cow coming into heat.

  3. 03

    Robots on the farm

    Milking robots are commonplace; weeding and harvesting robots are gaining ground. Image recognition tells them what is in front of them.

  4. 04

    Crops and animals by design

    Gene editing can make crops more resistant to drought and disease, and animals less vulnerable. AI helps find the genes that matter.

  5. 05

    The greenhouse run by AI

    AI tunes climate, light, water and nutrients in the greenhouse to what the plant needs, with the grower in charge.

  6. 06

    Breeding with data

    DNA and measurements help estimate the inherited potential for health and efficiency. AI supports the breeder's choice.

  7. 07
    In pilots

    Measuring emissions in barn and field

    Measurements and models show the emissions of each farm. AI shows which change to feed, manure or cropping makes a difference.

  8. 08

    Forecasting harvest and market

    AI predicts yield, quality and price, so growers, cooperatives and traders can plan earlier.

  9. 09
    In pilots

    Agents and advice for farmers

    In trials, agents already advise on crops and feed. Next, they will deal with buyers' and suppliers' agents. The farmer sets the limits.

Coming next

The future of agriculture

Where agriculture could be in five to fifteen years, with AI as the engine.

  1. 10
    Future scenario

    The robot swarm in the field

    By 2040, swarms of light robots work the land day and night. The farmer runs a fleet instead of driving a tractor.

  2. 11
    Future scenario

    A digital twin for every cow

    Around 2040, every animal has a digital twin that predicts illness sooner and works out what other feed or barn climate would do.

  3. 12
    Future scenario

    Paid for carbon and nature

    Around 2040, AI links field data and satellite images to payments for carbon, water storage and nature. That could be a second income.

  4. 13
    Future scenario

    The farm as a refinery

    Around 2040, protein from European grass could replace much of the soya in pig and poultry feed. AI runs the regional refining.

From the keynote
AI gives farmers and growers new ways to look ahead and to produce differently. The difference is made by people with skill and craftsmanship, in a culture where learning together and trying new things comes naturally.

Richard van Hooijdonk

People & organisation

The agricultural organisation of the future

What AI asks of roles, teams, leaders and culture on the farm, at cooperatives and at suppliers.

  1. 14

    The AI-first organisation

    In barn and greenhouse, AI and new technology take on repetitive and predictive work. Growers and stock farmers focus on animals, crops and choices.

  2. 15

    New jobs in agriculture

    Fleet managers for robot swarms, remote growers and people who teach a model to see with the eye of an experienced farmer.

  3. 16

    Leadership in agriculture

    Leaders in agriculture make the first move on AI and new technology, and bring family, members and staff with them in practical trials.

  4. 17

    The future academy

    Farm businesses are not waiting for the education system. In their own future academy, the work on the farm is the curriculum.

  5. 18

    Growing within an ecosystem

    Climate, scarcity and labour shortages call for collaboration. With start-ups, scientists, partners and governments, answers come sooner.

The other side

The other side responsibility and risk

Data, reliability and crime: the flip side of a farm that runs on data.

  1. 19

    Data as the foundation

    Complete data from barn, greenhouse, field and farm records can help AI work well. That is the foundation of the AI-first farm.

  2. 20

    Reliable advice in the field

    Wrong crop or feed advice hits the harvest and animal welfare. A language model can be wrong with all the confidence of an expert.

  3. 21

    Crime in the countryside

    Hacking of critical infrastructure and systems, in barn and greenhouse alike, is a threat. In the AI era, good security counts for more.

On stage

A packed conference hall, a televised panel discussion, a police summit in Dubai.

All photos
Richard among the audience
Richard on stage
Keynote at a police summit in Dubai
Richard in a televised panel discussion
A packed theatre
Richard van Hooijdonk in a checked jacket on a stage in blue-green light, with the audience silhouetted in the foreground
Group photo on stage at the World Police Summit, with police officers in uniform in front of a screen displaying the summit's name
Close-up of Richard van Hooijdonk in a dark suit with a pocket square and headset, hands together, in front of a colourful screen
Richard van Hooijdonk in a grey jacket speaking among seated conference attendees wearing badges
Richard van Hooijdonk in a dark blue shirt, speaking during an interview, with a plant and windows in the background
Richard van Hooijdonk in a checked jacket on stage beneath a large screen displaying the word 'Generation'

A selection of over 400 clients

MicrosoftG-Star RAWUnileverGoogleKLMHuaweiInterpolSamsungNikeVodafoneBooking.comIBMPwCHeinekenSAP

What clients say

Heineken
“Enthusiastic speaker, a good and versatile story. Everyone was ‘wowed’ by the lecture.”
Read the full review →
Maarten BuikhuisenGlobal operations, Heineken
European Commission
“You gave us all honest, inspired and entertaining insights. Your performance was highly appreciated by the conference participants and EU members.”
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Ciarán SpillaneEU board, European Commission
Matrix Fitness
“Great keynote that really opened our eyes. Sparkling and energetic, from beginning to end. Thanks Richard, for showing us this different view of the fitness market and its future.”
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Arjan van DijkDirector, Matrix Fitness
Deloitte
“A dazzling journey through new technology. The enthusiasm and energy during his presentation, combined with the visuals, provided a successful kick-off to our event.”
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Patrick SteemersPartner, Deloitte
Atos
“An impressive and noteworthy presentation for our employees and customers. The rate at which change is happening, which you eloquently brought across in your energetic speech, requires a disruptive approach. To be continued!”
Read the full review →
Rob PolsCEO, Atos

How a booking works

  1. Your request

    Use the form, or get in touch by phone, email or WhatsApp. A few lines are enough to get started.

  2. We get in touch

    We'd like to hear what your event looks like, who'll be in the audience and which themes interest you.

  3. A written proposal

    Covering the topic, format (on location or online), length (30, 45, 60 minutes or longer) and fee, so you can talk it over with your colleagues.

  4. Getting to know Richard

    Next, we'll find a time for the two of you to talk and brainstorm the keynote, the topics and the format. There's no charge for this.

Frequently asked questions

Who is this keynote for?

Arable farmers, horticulturists and greenhouse growers, livestock farmers, agricultural contractors, cooperatives, suppliers of seed, feed, machinery and crop protection, banks and advisers in agriculture, governments and conferences on the future of farming. The audience often mixes entrepreneurs, board members, advisers and young farmers; the keynote is built for that mix. It also works for events for staff, members and business partners.

What will the audience take away?

An up-to-date picture of what AI and new technology already do in the field, the barn and the greenhouse, and scenarios for the next five to fifteen years: robot swarms, a digital twin for every cow, protein from regional grass and farmers paid for carbon and nature. What that means for roles, teams, leaders and culture. And a clear view of data, reliability and security, so the conversation afterwards is about choices, not hype or fear.

Does the keynote also cover our own organisation?

Yes, and that is often where the emphasis lies: how a family business or cooperative learns to work with AI that monitors alongside its people, which new jobs appear and what that requires of its leaders. Roles, teams of people and AI, leadership, culture and learning each get their own part of the keynote.

Does the keynote also cover the risks?

Yes, always. Ransomware, cloned voices, attacks on barn and greenhouse computers and the question of who holds a farm's data: that other side has its own place in every agriculture keynote, with examples from practice.

Is it about arable farming, horticulture or livestock?

All three, plus contracting, cooperatives and suppliers. The emphasis follows the audience: a meeting of greenhouse growers gets different examples from a conference of dairy farmers. Food processing and the food industry come up where they affect the farmer, not as the main subject.

Is the keynote tailored to our business?

Yes. Beforehand there is an introductory call about the audience, the purpose of the event and what is happening among your members or clients. A board deciding on investments gets different examples from a study group of young farmers.

How long is the keynote, and can it be in English or online?

30, 45 or 60 minutes, and longer if you wish, with time for questions from the audience, in Dutch or English, in person or online. For more than a keynote, there are masterclasses, boardroom sessions for directors and boards, and workshops for all employees.

What does a keynote on AI in agriculture cost?

Fees for international keynotes are on request. Ask for a proposal and you will hear from us within an hour on working days.

Interested in a keynote for your agriculture event?

Tell us in a few sentences about your event and who will be in the audience, and let us know the date.

On working days you'll hear back within the hour, with a proposal the same day.

Prefer to speak to us directly? Call 085 303 0792 · email talks@vanhooijdonk.com · send a WhatsApp message

Request

Interested in a keynote?

Tell us briefly about your event and your audience.

Prefer to speak to us directly? Call 085 303 0792 · email talks@vanhooijdonk.com · send a WhatsApp message