
The Organisation of the Future
Changing in fast-changing times: future scenarios, experimentation, the ecosystem and an organisation designed around AI, and what changes in each department.
Download the PDF of The Organisation of the Future (PDF, 3 A4 pages, 1.1 MB)Choose your keynote
Six keynotes, each of which can be tailored to your sector and audience.
Trends 2040
The AI Revolution
Agentic AI
The Organisation of the FutureYou are viewing
Leadership and Management in the AI Era
Cybercrime in the AI Era
Not sure which keynote fits? We are happy to advise. Tell us about your audience
The organisation of the future doesn't have an answer to every change, but is built to find, test and apply one quickly.
How do you stay agile when the world changes faster than your annual plan? In The Organisation of the Future, trend watcher and futurist Richard van Hooijdonk shows how it can be done: with several scenarios instead of one plan, and experiments that quickly show what works. AI and other new technology, geopolitical shifts, the energy transition and a shortage of knowledge and workers: organisations face all of these challenges at once. Organisations built for stability, with a fixed plan, fixed departments and fixed roles, find themselves struggling to catch up more and more often. The organisation of the future works differently. It thinks in scenarios, experiments constantly, draws knowledge from a global ecosystem and redesigns every process around what AI can do. Start with a tool and you end up with a tool. Start with a vision and you build an organisation that grows with AI. This keynote shows what such an organisation looks like, what changes in each department, which new forms are on the way and what it asks of leaders and employees, with examples from different sectors. That makes it a keynote about the future of work and HR as well: which tasks AI takes over, which new roles emerge and how teams of people and AI work together. It is the organisation you would build if you could start again today.
Change at speed
Three abilities of an organisation that moves with the times: experimenting, looking ahead in scenarios and working together in an ecosystem.
Download the keynote The Organisation of the Future- 01

Experimentation as the engine
Small teams test a new product or business model in weeks. What works keeps growing; what doesn't still produces knowledge.
In a fast-changing world, an organisation needs to experiment to stay in business. An organisation that runs small trials all the time sees sooner what customers want and which technology works, and does not have to stake everything on one big project. More and more organisations use dedicated units for this: small teams with their own budget and mandate that build new products, services and business models alongside the day-to-day organisation. AI makes experimenting faster. A first prototype of a new service, an app or a pricing model is often ready within a few days, and can be tested with real customers straight away. An insurer can try out three versions of a new policy side by side in a few weeks.
- 02

Thinking in future scenarios
A fixed five-year plan soon dates when technology, climate and geopolitics shift at the same time. Scenarios show what could be coming.
For a long time, strategy was a five-year plan built on a single expectation of the future. When technology, climate, geopolitics and the labour market shift at the same time, a plan like that soon dates. Future scenarios are coherent pictures of how the world could develop: usually three or four futures that are each conceivable, rather than one prediction. Organisations that use scenarios track which one is becoming more likely, and make strategy an ongoing conversation that responds to new signals. The best-known example dates from the 1970s. An oil company had worked out a scenario in which the oil price would suddenly rise sharply. When the 1973 oil crisis broke, its board had already done the thinking and responded faster than most competitors.
- 03

Into the future with an ecosystem
What you lack in-house, you find in your ecosystem: start-ups, scientists, partners and governments worldwide. That is how you innovate faster.
An ecosystem is the network of parties with which an organisation develops knowledge, technology and services: start-ups, scientists, educational institutions, partners, governments, customers, sometimes even competitors. Tomorrow's challenges, from AI to energy and staff shortages, are too big for one organisation and often for one country. Elsewhere, people have often been working on the same solutions for years. The organisation of the future is connected to that world: employees work with outside specialists as a matter of course, and data is shared securely with supply chain partners. A food producer develops image recognition for its production line with a start-up, new recipes with researchers and shared harvest data with growers. More and more, the quality of the ecosystem determines how quickly an organisation innovates.
The AI-first organisation
How AI changes the organisation: roles, teams, decisions, business model and the work between departments.
- 04

The AI-first organisation
AI and new technology do the work people no longer need to do. People focus on weighing things up and persuading others.
In an AI-first organisation, the division of work changes. AI and new technology do the work people need not do, including the repetitive and predictive work, and people focus on the work they are better at, such as weighing things up, persuading others and taking responsibility. For every process, the same question comes back: what does AI do, and what does the person do? At an insurer, a straightforward claim then runs through systems from report to payment, while the claims handler assesses the doubtful cases and helps the customer who has just lost everything. A redesign like this also changes the size of teams and the nature of entry-level work.
- 05

Work across departments
Sales, delivery, billing and service carry one promise to the customer. The organisation of tomorrow designs that chain, not ten separate projects.
Most organisations are divided into departments, and the first AI projects follow that division: an assistant for marketing, a chatbot for customer service, a tool for finance. Separate projects can save time, but they do not automatically improve how the departments serving the same customer work together. Take an installation company. The customer asks for a quote, waits for an engineer, gets an invoice and calls when something goes wrong. When AI supports that whole chain, with the same data from first question to last service visit, staff need to ask for the same information less often and handovers become simpler. Map that chain, from quote and scheduling to invoice and service visit, and you see where AI takes over the work and where people make the difference. The design question shifts from the department to the promise to the customer, with one owner for the whole chain.
- 06

New roles
New roles emerge: people who check AI's work, people who design how work is done with AI and people who monitor the systems.
When AI does part of the work, other work grows up around it. Three kinds of role recur in many organisations. People who check AI's work: they assess whether an analysis, recommendation or letter is right before it goes out. People who design the work with AI: they decide how a process runs, which tasks a system gets and where a person decides. And people who monitor the systems: they keep track of which AI runs where and with which data, and step in when quality slips. At an accountancy firm, for example, experienced auditors can check the analyses AI produces. Their professional knowledge helps them spot an unlikely result or missing information.
- 07

People and AI in one team
Teams change in make-up: people and AI agents work together. Teams can get smaller, with people who oversee more of the work.
In a team of people and AI agents, an agent is a permanent member with its own tasks, not a tool someone opens now and then. People do what they are good at: judging, choosing, working with people; AI takes the repetitive and deeply analytical work. That changes the make-up of the team. A marketing team with separate specialists for copy, visuals, analysis and planning can work with fewer people, each overseeing a larger share of the work, while AI creates variants, tests them and reports back. The way an organisation values someone's contribution also changes when part of the work is done by AI.
- 08

When AI helps you decide
With AI support, the people doing the work can gain more room to decide, using up-to-date information when they need it.
In many organisations, decision-making is built on scarce information: data goes up, gets bundled and comes back down as a decision. AI changes that logic. A system delivers current figures, scenarios and counter-arguments where the work happens, at the moment they are needed. That puts the question of who decides what back on the table. In a retail chain, a branch manager with a forecast for each product can adjust stock and staff rotas without waiting for head office. Head office then sets the framework: which decisions are made locally, which a person always makes, and which a system prepares or carries out within fixed limits.
- 09

The business model changes
When AI speeds up the work, billing by the hour gets harder to explain. More and more often, the customer pays for the result.
Many organisations earn their money from time or volume: billable hours, licences sold, cases handled. When AI speeds up the work, those models come under pressure and room opens up for other arrangements. Some consultancies and law firms charge a fixed price for agreed work or link part of their fee to a result achieved. Machine builders sell availability as a service, with predictive maintenance that limits downtime. Some software providers charge per resolved customer enquiry, alongside or instead of a fee per user. A switch like this touches the whole organisation: how work is budgeted, who carries the risk and how employees are assessed when hours are no longer the measure.
New ways of organising
Forms of organisation that could emerge over the next five to fifteen years: an organisation without a pyramid, a digital twin of the whole organisation and work without fixed roles.
- 10
Future scenarioOrganising without a pyramid
AI can take over much of the coordination the pyramid was once designed for. One possible form: a small core with changing teams and agents.
An organisation without a pyramid has few permanent management layers. Many of those layers exist to coordinate: gathering information, dividing work and keeping it aligned. In 1937, Nobel laureate Ronald Coase explained why firms exist through the costs of working together. AI can change those costs, inside the organisation as well, by taking over most of the planning, reporting, tracking of dependencies and monitoring of progress. In a scenario for the next ten to fifteen years, the pyramid shrinks to a small core that guards direction and quality. Around it, teams of people and AI agents form around a problem or a customer, and break up again when the work is done. One team can then carry several projects, while agents keep the schedule and the overview up to date.
- 11
Future scenarioThe organisation as a digital twin
A virtual model of the whole organisation, in which a board sees in advance how a decision plays out and which outcomes are possible.
A digital twin is a virtual model that changes along with current data. Organisations already use models like this to examine processes, capacity and how parts depend on each other. In a scenario for the next ten years, this grows into a model that also learns how teams, customers and supply chain partners respond to change. It compares earlier forecasts with what actually happened, and adjusts the next simulations accordingly. A hospital then explores how a new way of treating patients affects staffing, recovery and care after discharge. Because behaviour remains uncertain, the model shows several outcomes. A reorganisation becomes a trial you can look at in advance, rather than a leap in the dark.
- 12
Future scenarioWork without fixed roles
A permanent employer but no fixed role: work divided by skills, and AI that connects people, learning and new assignments.
Organising work around skills means assignments are divided according to what people can do and want to learn. Internal marketplaces for work already exist within a number of organisations. In a 2040 scenario, employees have a permanent employer but no fixed role, and work in changing teams with colleagues, outside specialists and AI agents. AI keeps track of what someone can do, what they want to learn and where that knowledge is needed. An engineer then works on maintenance, on developing a new service and on training new colleagues, depending on the assignment. The World Economic Forum expects major shifts in the skills in demand towards 2030. A career then becomes a series of assignments rather than a ladder.

Never before could a small team turn an idea into something real, test it and offer it worldwide so quickly. An organisation can now reinvent itself every year.
Richard van Hooijdonk
The organisation and its people
Leaders, culture and the employee of the future: the people who turn a new design into a working organisation.
- 13

Leadership of the future
Leaders take the initiative, give others room and inspire their people to build the future together, even before everything is clear.
Leadership in an organisation that is always changing is less about control and more about setting direction and giving people room to act. Leaders of the future sketch how the work and the organisation could change, and why people would want to contribute. They lead by listening, asking questions and showing vulnerability, and they give teams room to make their own decisions. Change is as much about psychology as about strategy. People change along with it when they understand why and see their leaders learning too. An executive who uses AI personally and explores with employees which work it changes is building tomorrow's organisation together with them. The keynote on leadership and management goes into this in more depth.
- 14

A new mindset
Letting go of old habits, exploring what is possible and finding new ideas in uncertainty. A culture with an appetite for change.
Change is less about technology than about how people look at their work. A new mindset means letting go of habits that worked well for years, being open to ideas from outside and seeing uncertainty as a source of innovation. Procedures and habits give people something to hold on to and protect quality, but sometimes they also act like an immune system that rejects anything new. A culture of freedom and independence gives employees the confidence to question established ways of working, try things out and learn from mistakes, including where mistakes can have serious consequences. At a logistics company, a planner with an idea for smarter routes then runs a trial within a month, without three layers of approval.
- 15

The employee of the future
Curiosity, flexibility and AI skills count alongside professional knowledge. In a future academy, organisations train their own people.
Professional knowledge remains the foundation, but in an organisation that changes fast, curiosity, flexibility, passion and the ability to think beyond established approaches count too. AI skills come on top of that: knowing what AI can do, judging its results and organising your own work differently. Educational institutions are adapting their programmes, but organisations often need that knowledge sooner than new graduates arrive. That is why more and more organisations are taking charge themselves, with a future academy where employees and leaders learn from material drawn from their own practice. A bank trains customer advisers there to become specialists who work with AI systems. The result is an organisation of independent team players who keep learning.
The other side ethics, responsibility and crime
Whether we want everything that is possible, who is accountable when AI helps decide, and how criminals abuse an organisation's processes.
- 16

Should we do everything we can?
AI can measure every working minute and plan every rota down to the quarter-hour. That something is possible doesn't mean we want it.
Technology makes more and more possible inside an organisation. AI can measure performance by the minute, plan rotas down to the quarter-hour and predict who is about to leave. That something is possible does not mean we want it. An employee is more than a means of reaching a goal. In an organisation where algorithms divide and assess work, that becomes very concrete: is there still room for personal judgement, for craftsmanship and for work that has meaning? The organisation of the future can spare people a great deal of dull and heavy work. How they stay safe and happy along the way is a choice that calls for clear boundaries.
- 17

Boundaries and responsibility
Ground rules, oversight and the EU AI Act. When AI helps decide, it must be clear who is responsible and when a person decides.
The more AI helps decide, the more pressing the question of who is accountable. It starts with data: incomplete or incorrect data distorts what AI does. That is why ground rules are needed: checks and technical limits that set what a system may do on its own and which decision always rests with a person. The AI Act places extra requirements on high-risk systems, such as AI that selects job applicants or assesses people's creditworthiness. These include requirements for human oversight, for recording what the system does and for the ability to intervene. In a system that assesses thousands of applications a day, one wrong decision rule can affect many people at once. Who is responsible then becomes a question about the design of the organisation itself.
- 18

The organisation as prey
Ransomware, hacked systems, cloned voices and fake applicants: AI makes it easier for criminals to get at valuable data.
AI makes it easier for criminals to get at an organisation's valuable data. Ransomware brings systems down and makes data unusable, and AI helps attackers find weak spots faster. With a short recording, they imitate an executive's voice to push through an urgent payment, and use a fake face to attend job interviews. A recruiter uses AI to write a clear job advert; a fraudster has AI produce a fake CV that matches it exactly. A new employee, a new bank account number or a new supplier gives an attacker an opening. The faster an organisation changes, the more of those moments there are, and the more good security counts.
This keynote in your sectorAccountancy and advisory Wholesale Hospitality, tourism and leisure Government
About the speakerRichard van Hooijdonk
Events in EuropeKeynote speaker for corporate events in Europe
On stage
A packed conference hall, a televised panel discussion, a police summit in Dubai.











What clients say
“With your presentation you awakened the customs organisation. At the end of the day it turned out that your presentation had made the biggest impression. You made sure the issues were put on Strategic Management’s radar.”Read the full review →

“An impressive and noteworthy presentation for our employees and customers. The rate at which change is happening, which you eloquently brought across in your energetic speech, requires a disruptive approach. To be continued!”Read the full review →

“We thank you once again for your inspiring contribution as the kickoff of the module. We found your lecture very valuable. The inspiration and answers to the questions have given the participants much to think about. As a result of this Top Defence Leadership Programme, we expect several new initiatives to emerge. And that is thanks in part to your inspiring kickoff.”Read the full review →

“A dazzling journey through new technology. The enthusiasm and energy during his presentation, combined with the visuals, provided a successful kick-off to our event.”Read the full review →
“Enthusiastic speaker, a good and versatile story. Everyone was ‘wowed’ by the lecture.”Read the full review →
How a booking works
Your request
Use the form, or get in touch by phone, email or WhatsApp. A few lines are enough to get started.
We get in touch
We'd like to hear what your event looks like, who'll be in the audience and which themes interest you.
A written proposal
Covering the topic, format (on location or online), length (30, 45, 60 minutes or longer) and fee, so you can talk it over with your colleagues.
Getting to know Richard
Next, we'll find a time for the two of you to talk and brainstorm the keynote, the topics and the format. There's no charge for this.
Frequently asked questions
Who is this keynote for?
For boards, management teams, works councils and employees from every level of the organisation: strategy days, kick-offs, conferences and leadership gatherings. The keynote suits organisations that notice the world around them is changing faster than their own plans, structure and ways of working. It also works for events with staff, clients and business partners.
What will the audience take away?
A picture of the organisation of the future: how it thinks in scenarios, experiments and works within an ecosystem, how it builds its work around AI, with new roles, teams, decisions and business models, and which new forms are on the way. What changes in each department, from HR and finance to procurement and customer service. And the questions of ethics, responsibility and abuse that come with that change.
Is this keynote suitable for an HR conference?
Yes. It shows how work changes once AI takes part: new roles, teams of people and AI, work divided according to skills, and the employee of the future, trained in a future academy. For HR and HRM professionals, that makes it a keynote about the future of work and the future of HRM, including what changes in the HR department itself.
What can my organisation do straight after the keynote?
Form a shared picture of the organisation you want to be now that AI is becoming a fixed part of the work. With that picture, map process by process which tasks AI can take over and which stay with people, such as assessing the doubtful cases or helping the customer who has just lost everything. Roles, teams and leadership come next, and only then the choice of tools.
How does this differ from Leadership and Management in the AI Era and Trends 2040?
The Organisation of the Future is about the organisation itself: how it becomes agile and how roles, teams, decisions and departments change when AI takes part. Leadership and Management in the AI Era is about the leader: giving direction, handling uncertainty and leading people and AI at the same time. Trends 2040 looks further ahead, at the forces shaping the world up to 2040. If you are unsure, we can advise you during the introductory call.
Is the keynote tailored to our sector?
Yes. Beforehand there is an introductory call about the audience, the sector and the questions on people's minds. The examples and the departments that get the most attention come from the audience's world: a hospital gets different examples from an insurer or a construction company. There is also a dedicated page for each sector.
How long is the keynote, and can it be in English or online?
30, 45 or 60 minutes, or longer if you wish, with time for questions from the audience, in English or Dutch, in person or online. If you want to go further than a keynote, there are masterclasses, boardroom sessions for executives, board members and managers, and workshops for all employees.
How much does The Organisation of the Future keynote cost?
Fees for international keynotes are on request. Send your date and a short description of your event and target audience, and our proposal will give the fee for your event.
Interested in a keynote?
Let's talk about your event. Leave your details and we'll be in touch shortly.
Prefer to speak to us directly? Call +31 85 303 0792 · email talks@vanhooijdonk.com · send a WhatsApp message

