Keynote on AI and the world of 2040

Trends 2040

AI, robotics and the social forces reshaping your sector. A look ahead to 2040: the changes beyond AI heading your way, and the choices that already matter.

Download the PDF of Trends 2040 (PDF, 3 A4 pages, 1.1 MB)
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The decisions you make today shape what your organisation looks like in 2040. The organisations still in the race then are the ones already looking ahead.

Trends 2040 is about a world that is changing fast, and how you prepare for it now. AI, humanoid robots, quantum computers, biotechnology and many other astonishing technologies will shape how we live, work and do business. AI is changing how organisations work, but it is not the only force heading your way. Robots are gaining a brain and learning to work in spaces built for people. Sensors measure more of the world around us. Biotechnology edits DNA and produces food in bioreactors. Energy systems are changing. These forces reinforce one another, with AI involved in each. This keynote examines what is happening already, what remains uncertain and what each force could make possible in 2040. It looks far ahead, with evidence behind it: a future scenario is clearly labelled as such. Every organisation is first impacted by a different force, and that is where preparation begins.

Forces

Forces shaping 2040

Seven forces shaping the years to 2040: the signs already visible, the uncertainties and what lies ahead.

Download the keynotePDF, 3 A4 pages, 1.1 MB Trends 2040
  1. 01
    Future scenario

    Intelligence everywhere

    In this scenario, AI becomes a utility like electricity, built into machines, software and buildings. Dedicated chips bring it onto devices.

  2. 02
    Pilot phase

    Machines with a brain

    AI gives robots, vehicles and drones a brain: they understand everyday instructions, learn by watching and adapt.

  3. 03

    A world we can measure

    Sensors, cameras and satellites collect data. Digital twins model machines and grids; AI helps predict maintenance needs and congestion.

  4. 04

    Biotech and human biology

    Researchers already edit DNA and produce proteins in bioreactors. AI supports the research; in the 2040 scenario, people stay healthy for longer.

  5. 05

    Energy, climate and raw materials

    Smart grids, predictive AI, solar, wind and geothermal energy. Small nuclear reactors could supply electricity to data centres.

  6. 06

    Power and sovereignty

    Ownership of chips, data and models brings power. Countries want less dependence on others, while power blocs set different AI rules.

  7. 07

    Fewer workers, more older people

    Ageing changes the workforce and what customers need. AI and robots help organisations get work done with fewer people.

  8. 08
    Future scenario

    What 2040 makes possible

    The forces shaping 2040 reinforce one another, bringing care at home, clean electricity and less physically demanding work closer.

From the keynote
Laboratories are already building the world of 2040: robots that learn by watching, medicines co-designed by AI, electricity from heat deep underground. A visit reveals just how much is becoming possible.

Richard van Hooijdonk

Organisation 2040

The organisation in 2040

Long-term strategy: planning for several futures, a new business model and the employee of 2040.

  1. 09
    Future scenario

    The AI-first organisation

    By 2040, AI, robots and agents do the repetitive and predictive work in many organisations. People judge, choose and work with others.

  2. 10

    Future scenarios

    Nobody knows what 2040 will look like. Scenarios help you plan for several futures rather than rely on a single prediction.

  3. 11
    Future scenario

    The business model of 2040

    As AI, robots and platforms do the work, value shifts towards results, trust and customer relationships, beyond hours and products sold.

  4. 12
    Future scenario

    Organisational structures for 2040

    Three structures could coexist: a small core within an ecosystem, a platform, and an AI-first organisation operating at scale.

  5. 13
    Future scenario

    The employee of 2040

    Several careers, lifelong learning and daily work alongside machines. Organisations take responsibility for what their people learn.

  6. 14

    Leadership for the long term

    Look beyond the quarter and choose what will matter in ten years. Leaders take that initiative and inspire their people to build that future together.

The other side

The other side of 2040

The risks of the same technology: threats, ethical choices and tomorrow's crime.

  1. 15
    Future scenario

    The threats of 2040

    Autonomous attacks, biotech misuse and sabotage of connected infrastructure. Resilience becomes a strategic choice, not an IT project.

  2. 16

    Ethics and new technology

    Gene editing, implants, machines taking part in decisions. What is possible may not be desirable. In 2040, the good life becomes a practical question.

  3. 17
    Future scenario

    Cybercrime in 2040

    Ransomware, hacks on critical systems and fraud with cloned voices: in 2040, criminal AI agents do that work on their own.

On stage

A packed conference hall, a televised panel discussion, a police summit in Dubai.

All photos
Richard among the audience
Richard on stage
Keynote at a police summit in Dubai
Richard in a televised panel discussion
A packed theatre
Richard van Hooijdonk in a checked jacket on a stage in blue-green light, with the audience silhouetted in the foreground
Group photo on stage at the World Police Summit, with police officers in uniform in front of a screen displaying the summit's name
Close-up of Richard van Hooijdonk in a dark suit with a pocket square and headset, hands together, in front of a colourful screen
Richard van Hooijdonk in a grey jacket speaking among seated conference attendees wearing badges
Richard van Hooijdonk in a dark blue shirt, speaking during an interview, with a plant and windows in the background
Richard van Hooijdonk in a checked jacket on stage beneath a large screen displaying the word 'Generation'

A selection of over 400 clients

MicrosoftG-Star RAWUnileverGoogleKLMHuaweiInterpolSamsungNikeVodafoneBooking.comIBMPwCHeinekenSAP

What clients say

Matrix Fitness
“Great keynote that really opened our eyes. Sparkling and energetic, from beginning to end. Thanks Richard, for showing us this different view of the fitness market and its future.”
Read the full review →
Arjan van DijkDirector, Matrix Fitness
Customs Administration of the Netherlands
“With your presentation you awakened the customs organisation. At the end of the day it turned out that your presentation had made the biggest impression. You made sure the issues were put on Strategic Management’s radar.”
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Alex DrostDirector, Customs Administration of the Netherlands
Heineken
“Enthusiastic speaker, a good and versatile story. Everyone was ‘wowed’ by the lecture.”
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Maarten BuikhuisenGlobal operations, Heineken
European Commission
“You gave us all honest, inspired and entertaining insights. Your performance was highly appreciated by the conference participants and EU members.”
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Ciarán SpillaneEU board, European Commission
HP
“Richard delivered an excellent presentation for the key clients we invited to Innovation Runway 2026. Engaging, interesting content, and thought-provoking statements made his presentation perfectly suited for our top relations.”
Read the full review →
Hicham FayadOEM business development, HP

How a booking works

  1. Your request

    Use the form, or get in touch by phone, email or WhatsApp. A few lines are enough to get started.

  2. We get in touch

    We'd like to hear what your event looks like, who'll be in the audience and which themes interest you.

  3. A written proposal

    Covering the topic, format (on location or online), length (30, 45, 60 minutes or longer) and fee (from €3,500 for webinars), so you can talk it over with your colleagues.

  4. Getting to know Richard

    Next, we'll find a time for the two of you to talk and brainstorm the keynote, the topics and the format. There's no charge for this.

Frequently asked questions

Who is this keynote for?

Organisations looking beyond the next annual plan. It suits strategy days, anniversaries, conferences, client events and meetings of board members and managers. The talk works for twelve people in a boardroom or an audience of 3,000. It also works for events for staff, clients and business partners.

What will the audience take away?

An understanding of the forces shaping 2040, including AI, robots, energy, geopolitics and ageing populations: what is happening already and what remains uncertain. A way to plan using scenarios rather than a single prediction. And a picture of what becomes possible when these forces come together.

How does this differ from the keynote The Organisation of the Future?

The Organisation of the Future examines how organisations adapt when circumstances change rapidly: experimentation, working in an ecosystem and the organisational structures that support it, now and over the coming years. Trends 2040 looks further ahead and more broadly. It covers forces beyond AI, such as biotech, energy, geopolitics and ageing populations, alongside the business models, organisational structures and employees of 2040. If you are unsure which fits, we can advise during the introductory call.

Will the keynote be tailored to our sector?

Yes. The introductory call covers your audience, sector and the questions that matter to them. The keynote emphasises different forces for audiences from energy companies, healthcare executives at a conference or participants in a bank's strategy day. Each sector also has its own page.

Is this a prediction?

No. Nobody can be certain about 2040. The keynote shows what is happening already, clearly distinguishing evidence from future scenarios. It examines how different scenarios could affect your organisation.

Does the keynote cover risks?

Yes, always. The talk examines the other side of 2040: autonomous cyberattacks, biotechnology misuse, sabotage of cables and grids, and quantum computers that could eventually break widely used encryption methods. It considers the ethics of pursuing everything technology makes possible. It also covers cybercrime in 2040, including criminal AI agents and attacks on robots and implants. For a closer look at crime today, choose Cybercrime in the AI Era.

How long is the keynote, and is it available in English or online?

30, 45 or 60 minutes, and longer if you wish, with time for audience questions. Available in Dutch and English, in person or online. Beyond the keynote, there are masterclasses, boardroom sessions for executives, board members and managers, and workshops for all employees.

What does the Trends 2040 keynote cost?

Keynotes start from €3,500 (webinar). The price depends on location, duration and any tailoring you would like. Send your date and a brief description of the audience, and our proposal will give the fee for your event.

Trends 2040 for your event

Tell us a little about your event and your audience, and let us know the date.

On working days you'll hear back within the hour, with a proposal the same day.

Prefer to speak to us directly? Call 085 303 0792 · email talks@vanhooijdonk.com · send a WhatsApp message

Request

Interested in a keynote?

Tell us briefly about your event and your audience.

Prefer to speak to us directly? Call 085 303 0792 · email talks@vanhooijdonk.com · send a WhatsApp message