{"id":8793,"date":"2023-01-05T19:57:42","date_gmt":"2023-01-05T18:57:42","guid":{"rendered":"https:\/\/nieuw.richardvanhooijdonk.com\/stories\/de-toekomst-van-marketing\/"},"modified":"2025-09-30T01:23:16","modified_gmt":"2025-09-30T00:23:16","slug":"de-toekomst-van-marketing","status":"publish","type":"stories","link":"https:\/\/richardvanhooijdonk.com\/en\/stories\/de-toekomst-van-marketing\/","title":{"rendered":"De toekomst van marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8793\" class=\"elementor elementor-8793 elementor-5019\" 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data-elementor-post-type=\"stories\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-80e9743 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"80e9743\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-09a2c51\" data-id=\"09a2c51\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b982146 elementor-widget elementor-widget-heading\" data-id=\"b982146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">De toekomst van marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97c5044 elementor-widget elementor-widget-heading\" data-id=\"97c5044\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">SAS Institute<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-730bd19 elementor-widget elementor-widget-ucaddon_uc_slider_image\" data-id=\"730bd19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_uc_slider_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Slider Gallery -->\n\t\t<link id='unitegallery-css' href='https:\/\/richardvanhooijdonk.com\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/unitegallery\/css\/unite-gallery.css' type='text\/css' rel='stylesheet' >\n\n<style>\/* widget: Slider Gallery *\/\n\n#uc_uc_slider_image_elementor_730bd19\n{\n  overflow:hidden;\n}\n\n#uc_uc_slider_image_elementor_730bd19-wrapper\n{\n  min-height:1px;\n}\n\n<\/style>\n\n<div id=\"uc_uc_slider_image_elementor_730bd19-wrapper\">\n<div id=\"uc_uc_slider_image_elementor_730bd19\" class=\"uc-items-wrapper  \" style=\"display:none; margin:0 auto;\"  data-remote-type=\"gallery\" data-custom-sethtml=\"true\" >\n\n\n<img decoding=\"async\" alt=\"\" src=\"https:\/\/richardvanhooijdonk.com\/wp-content\/uploads\/2023\/01\/vvbvanbree-Future-en-Fleetmobility-VVB02880.jpg\" data-image=\"https:\/\/richardvanhooijdonk.com\/wp-content\/uploads\/2023\/01\/vvbvanbree-Future-en-Fleetmobility-VVB02880.jpg\" title=\"\">\n\n<img decoding=\"async\" alt=\"\" src=\"https:\/\/richardvanhooijdonk.com\/wp-content\/uploads\/2023\/01\/shutterstock_2121803276.jpg\" data-image=\"https:\/\/richardvanhooijdonk.com\/wp-content\/uploads\/2023\/01\/shutterstock_2121803276.jpg\" title=\"\">\n\n<img decoding=\"async\" alt=\"\" src=\"https:\/\/richardvanhooijdonk.com\/wp-content\/uploads\/2023\/01\/shutterstock_717922438.jpg\" data-image=\"https:\/\/richardvanhooijdonk.com\/wp-content\/uploads\/2023\/01\/shutterstock_717922438.jpg\" title=\"\">\n\n<img decoding=\"async\" alt=\"\" src=\"https:\/\/richardvanhooijdonk.com\/wp-content\/uploads\/2023\/01\/shutterstock_717922405.jpg\" data-image=\"https:\/\/richardvanhooijdonk.com\/wp-content\/uploads\/2023\/01\/shutterstock_717922405.jpg\" title=\"\">\n\n  \n<\/div>\n<\/div>\n<!-- end Slider Gallery -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-264411e elementor-widget elementor-widget-text-editor\" data-id=\"264411e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Als de mondiale koploper op het gebied van data-analyse de toekomst van marketing wil verkennen, kiezen ze voor een locatie die symbool staat voor succes: het hoofdkwartier van het Nederlands elftal.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-508bf00 elementor-widget elementor-widget-text-editor\" data-id=\"508bf00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">SAS Institute, dat met zijn software ruwe data omzet in strategische inzichten voor grote internationale bedrijven, nodigde 100 marketingkopstukken uit op de befaamde KNVB Campus in Zeist. Na een openingswoord door Nederlandse voetbalbestuurders presenteerde ik mijn visie op hoe de wereld van marketing de komende tien jaar ingrijpend zal veranderen.<\/span><\/p><p><span style=\"font-weight: 400;\">De marketeers van vandaag houden zich vooral bezig met websites en sociale media. Die van morgen gaan campagnes opzetten via connected cars, slimme kleding, intelligente keukens en zelfs biometrische gegevens uit het menselijk lichaam. Elk oppervlak wordt een potentieel contactpunt.<\/span><\/p><p><span style=\"font-weight: 400;\">Maar het gaat niet alleen om nieuwe kanalen. Marketing gaat via allerlei middelen plaatsvinden: van mobiel en online tot VR\/AR, holografische schermen en uiteindelijk het metaversum. Voeg daar de voorspellende en creatieve mogelijkheden van AI aan toe en we gaan een complete verandering zien in hoe merken contact maken met consumenten.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd77cf7 elementor-align-justify elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"cd77cf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/richardvanhooijdonk.com\/stories\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Alle stories<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d076b0 elementor-align-justify elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"1d076b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/richardvanhooijdonk.com\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lezing aanvragen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>De toekomst van marketing SAS Institute Als de mondiale koploper op het gebied van data-analyse de toekomst van marketing wil verkennen, kiezen ze voor een locatie die symbool staat voor succes: het hoofdkwartier van het Nederlands elftal. SAS Institute, dat met zijn software ruwe data omzet in strategische inzichten voor grote internationale bedrijven, nodigde 100 [&hellip;]<\/p>\n","protected":false},"featured_media":8085,"menu_order":2,"template":"elementor_header_footer","sector":[66],"class_list":["post-8793","stories","type-stories","status-publish","has-post-thumbnail","hentry","sector-marketing-en"],"_links":{"self":[{"href":"https:\/\/richardvanhooijdonk.com\/en\/wp-json\/wp\/v2\/stories\/8793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/richardvanhooijdonk.com\/en\/wp-json\/wp\/v2\/stories"}],"about":[{"href":"https:\/\/richardvanhooijdonk.com\/en\/wp-json\/wp\/v2\/types\/stories"}],"version-history":[{"count":0,"href":"https:\/\/richardvanhooijdonk.com\/en\/wp-json\/wp\/v2\/stories\/8793\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/richardvanhooijdonk.com\/en\/wp-json\/wp\/v2\/media\/8085"}],"wp:attachment":[{"href":"https:\/\/richardvanhooijdonk.com\/en\/wp-json\/wp\/v2\/media?parent=8793"}],"wp:term":[{"taxonomy":"sector","embeddable":true,"href":"https:\/\/richardvanhooijdonk.com\/en\/wp-json\/wp\/v2\/sector?post=8793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}