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VR/AR

What used to be primarily a gaming tool is now taking over industry after industry. Virtual reality, along with its sibling augmented reality, provides users with unique immersive experiences. The more life-like these enhanced and animated realities become, the more we will embrace their role as the future of gaming, communication and brand experiences.

Trends that Shape the Future of VR/AR

Innovations such as virtual reality (VR) and augmented reality (AR) are the hottest trends in the tech world. Immersive technology has come a long way, originating in the gaming world and now increasingly permeating the real world as well, finding applications across a myriad of industries.

In healthcare, for instance, immersive tech is used to train medical staff, and to visualise and prepare for surgical procedures, serving as the ultimate training tool of the future.

In architecture, immersive technologies have also proven invaluable. It can be challenging for a client to visualise and explain exactly what they want their home or business complex to look like. That’s where VR tech can help. It allows all parties to step into a virtual world and see the final design before a single brick is laid. All changes can be made on the spot and clients don’t have to use their imagination to figure out how something will look – they’ll be able to actually see it, and better yet: experience it.

And in retail, AR allows customers to try before they buy. Customers will no longer be unsure whether a product is right for them, boosting customer satisfaction. For retailers, this means fewer returns and more profit. Many furniture retailers already offer AR apps that allow their clients to check how furniture fits in their home before deciding to buy it.

It’s evident that immersive tech has become a valuable tool across various sectors. And as it evolves, we’re sure its applications will become even more versatile and exciting.